“Can businesspeople really be counted on to foster virtue? It's a shaky proposition when profits are at stake. In a 2005 debate in Reason magazine, Whole Foods founder and CEO John Mackey articulated his vision of virtuous, socially responsible business. ‘Human nature isn't just about self-interest,’ Mackey wrote, paraphrasing Adam Smith. ‘It also includes sympathy, empathy, friendship, love, and the desire for social approval. As motives for human behavior, these are at least as important as self-interest. For many people, they are more important.’"